“This is the place where an inspirational quote would go, but I’m not gonna do that to y’all.”

My name is Matthew Genecov, and I’m an LA-based director. I grew up in Dallas and then got a degree in Psychology from the University of Texas at Austin. Despite lacking a film education, I started making videos for local brands and eventually shot and directed a spot for Enterprise.

I’ve gone onto direct short films, music videos and more branded content. I’m also currently developing an animated series with an established toy company.

I like my work to feel real, intimate and spontaneous. The viewer is the camera--an observer but also a participant.

Matthew Genecov

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“This is the place where an inspirational quote would go, but I’m not gonna do that to y’all.”